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Titlebook: Strategies in E-Business; Positioning and Soci Ignacio Gil-Pechuán,Daniel Palacios-Marqués,Cesar Book 2014 Springer Science+Business Media

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Analyzing a Successful Incubator Business Model: The Case of Barcelona Activa,dings of the study show that the incubator model’s adjustments between the supply and demand of products and services generated are the main reason for the low mortality rate of new firms and the substantial increase in incubators’ turnover. This research has important implications for both researchers and government agencies.
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Crowdsourcing as a Competitive Advantage for New Business Models,n of social networks, and, with it, the growing importance of the participation of customers and other contributors in the behavior of these firms. Participating customers are increasingly influencing the development of marketing initiatives in the production process of firms, while the development
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Gender in the Elderly Internet Users,r influence in the elderly’s Internet adoption process. This generic goal results in two specific objectives. Firstly, the Internet adoption process in the elderly is studied. To do so we propose a TAM-based model that will be tested via PLS. The second aim we set out is to analyze the differences i
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