Titlebook: Strategic Social Media Management; Theory and Practice Karen E. Sutherland Textbook 2024Latest edition The Editor(s) (if applicable) and Th

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Writing for Social Medialy Twitter), Instagram, YouTube, Weibo, TikTok, Threads, Pinterest, blogs and chatbots. This chapter also explores how Social Media Managers can leverage AI technology in ethical ways to generate social media copy and provides advice on how to manage complaints written on social media profiles.

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Creating Compelling Images, Graphics, Memes, Filters and Infographicsics such as composition and lighting to guide you through the process of editing digital images for mainstream social media platforms. This chapter also explores AI generated images, filters and geofilters, the history of memes and the effectiveness of presenting data using infographics. Finally, th

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Producing Videos that Pops surrounding vertical versus horizontal video, native versus linked video, etc. Chapter 16 also explores the use of smartphones versus digital video cameras to capture footage. Additionally, it explains the process of pre-production to ensure footage and sound captured allows for quality digital st

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Social Media Strategy Developmenteir organisation or clients. It is a rare business or organisation that has an unlimited supply of funds, time and staff to support such guesswork. Part I will guide you through the stages of social media strategy development.

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Let’s Start from the Beginning: Understanding Audiencesbeginning of the social media strategy development process. A key focus of this chapter is the importance of audience research and the development of personas to understand the customer journey on social media.

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Social Media Monitoring, Measurement, Analysis and Big Dataas sentiment analysis and netnography. Chapter 7 also focuses on social media monitoring, social listening, the analysis of social media data and the benefits and best practice for Social Media Managers working with Big Data.

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Ethical Content Curationent in an ethical and legal way with a strong focus on sourcing accurate information to avoid issues such as: copyright breaches, plagiarism, legal proceedings, reputational damage and loss of social media followers as a consequence of spreading mis/disinformation.

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Creating Compelling Images, Graphics, Memes, Filters and Infographicsso explores AI generated images, filters and geofilters, the history of memes and the effectiveness of presenting data using infographics. Finally, this chapter draws on semiotic theory and Gestalt Principles to provide guidance through the process of creating graphical content that conveys key messages and connects with target audiences.

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studies, and well-being tips for social media students and pThis textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience. Aside from focusing on prac