| 书目名称 | Strategic Social Media Management | | 副标题 | Theory and Practice | | 编辑 | Karen E. Sutherland | | 视频video | | | 概述 | Provides actionable advice on how to ethically and efficiently leverage AI for social media management.Blends theory, practice, global case studies, and well-being tips for social media students and p | | 图书封面 |  | | 描述 | This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience. Aside from focusing on practical application, the textbook takes readers through the process of strategy development and implementation, ethical and accurate content curation, and strategic content creation..Combining theory and practice, .Strategic Social Media Management .teaches readers how to take a strategic approach to social media from organisational and business perspectives, and how to measure results. Richly supported by robust and engaging pedagogy and case studies, it integrates public relations, marketing and advertising perspectives, and examines key issues including risk, ethics, privacy, consent, copyright, and crisis management..Reflecting the demands of contemporary practice, advice on self-care is also provided, helping to protect emerging Social Media Managers from the negativity they can experience online. By the end, readers will be able to develop a social media strategy, understand accurate and relevant content curation, and create engaging social m | | 出版日期 | Textbook 2024Latest edition | | 关键词 | Social Media Management; Organisations and Social Media Management; Businesses and Social Media Manage | | 版次 | 2 | | doi | https://doi.org/10.1007/978-981-99-9496-0 | | isbn_softcover | 978-981-99-9495-3 | | isbn_ebook | 978-981-99-9496-0 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
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发表于 2025-3-21 20:02:36
