Titlebook: Strategic Orientation and Alliance Portfolio Configuration; The Interdependence Katharina Wratschko Book 2009 Gabler Verlag | Springer Fac

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Book 2009iances as vehicles to boost competitive – or better: collaborative – advantage. Moving beyond the dyadic level, corporate networks have become a very popular field of research. Whereas a lot of research has already been done on costs and benefits of networks, little has been said about the alignment

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Introduction,me an integral part of strategic management research in the past decade (Borgatti and Foster, 2003; Brass, et al., 2004; Gulati, 1998; Gulati, Nohria and Zaheer, 2000). Empirical studies generally show a positive relationship between network embeddedness and focal firm performance (Baum, Calabrese a

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Theoretical underpinnings of alliance and network research,rom its very origins, strategy research has “borrowed” from various disciplines like economics, organization theory, management theories and sociology (Hoskisson, et al., 1999). Likewise, scholars from different backgrounds have drawn on many different theories to study alliances and networks. The u

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Methods,ction, I will first give an overview of the overall research design. Next, I will discuss the sample, the data and the various data sources employed. Finally, I will explain my choice of variables to measure both business strategy and alliance portfolio configuration.

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