| 书目名称 | Strategic Marketing | | 副标题 | Market-Oriented Corp | | 编辑 | Torsten Tomczak,Sven Reinecke,Alfred Kuss | | 视频video | | | 概述 | The complete process of marketing planning at a glance.With numerous practical examples and case reports.Concise and easy to understand.Includes supplementary material: | | 图书封面 |  | | 描述 | .This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning. Many short case reports and examples serve to illustrate the key aspects of the marketing planning process.. .Contents. .The information basis of marketing planning. Market-oriented corporate planning. Market-oriented business unit planning. Planning the marketing mix. Marketing implementation and management control. . . | | 出版日期 | Textbook 20181st edition | | 关键词 | Marketing; Marketing Mix; Marketingcontrolling; Marketingmanagement; Business Unit Planning; Corporate Pl | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-18417-9 | | isbn_softcover | 978-3-658-18416-2 | | isbn_ebook | 978-3-658-18417-9 | | copyright | Springer Fachmedien Wiesbaden GmbH 2018 |
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发表于 2025-3-21 16:33:06
