书目名称 | Strategic Islamic Marketing |
副标题 | A Roadmap for Engagi |
编辑 | Baker Ahmad Alserhan,Veland Ramadani,Léo-Paul Dana |
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概述 | Presents latest research-based insights on Islamic Marketing strategies.Analyzes the differences between the marketing environments of both Islamic and international markets.Explains how Islamic law d |
丛书名称 | Contributions to Management Science |
图书封面 |  |
描述 | .Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, research-based insights on these aspects and how to deal with them..This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought. .. . |
出版日期 | Book 2022 |
关键词 | Islam; Strategic Islam Marketing; Muslims; Muslim Consumers; Islamic Branding; Islamic Business |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-030-98160-0 |
isbn_ebook | 978-3-030-98160-0Series ISSN 1431-1941 Series E-ISSN 2197-716X |
issn_series | 1431-1941 |
copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |