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Titlebook: Strategic Islamic Marketing; A Roadmap for Engagi Baker Ahmad Alserhan,Veland Ramadani,Léo-Paul Dana Book 2022 The Editor(s) (if applicable

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发表于 2025-3-21 18:55:39 | 显示全部楼层 |阅读模式
书目名称Strategic Islamic Marketing
副标题A Roadmap for Engagi
编辑Baker Ahmad Alserhan,Veland Ramadani,Léo-Paul Dana
视频video
概述Presents latest research-based insights on Islamic Marketing strategies.Analyzes the differences between the marketing environments of both Islamic and international markets.Explains how Islamic law d
丛书名称Contributions to Management Science
图书封面Titlebook: Strategic Islamic Marketing; A Roadmap for Engagi Baker Ahmad Alserhan,Veland Ramadani,Léo-Paul Dana Book 2022 The Editor(s) (if applicable
描述.Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, research-based insights on these aspects and how to deal with them..This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought. .. .
出版日期Book 2022
关键词Islam; Strategic Islam Marketing; Muslims; Muslim Consumers; Islamic Branding; Islamic Business
版次1
doihttps://doi.org/10.1007/978-3-030-98160-0
isbn_ebook978-3-030-98160-0Series ISSN 1431-1941 Series E-ISSN 2197-716X
issn_series 1431-1941
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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发表于 2025-3-21 22:41:26 | 显示全部楼层
Determinants of Islamic Banking Industry Performance: Does Economic Value Added (EVA) Matter?,t positively and significantly the creation of shareholders’ wealth, they are not significant determinant of bank’s ROA and ROE. The EVA is the most accurate indicator of banking sector profitability.
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Strategic Perspectives of Islamic Entrepreneurship and Marketing,e of the Muslims toward Islamic business must be known. Hence, Islamic entrepreneurship and marketing are worth being the separate disciplines for the business school provided that their theories and practices are adequately documented.
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An Introduction to Strategic Islamic Marketing, thought leadership position it is capable of. These stages are Islamic Marketing 1.0 (IM 1.0), awareness; Islamic Marketing 2.0 (IM 2.0), Islamization of existing theory; Islamic Marketing 3.0 (IM 3.0), theory making; and Islamic Marketing 4.0 (IM 4.0), thought leadership.
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Halal Industry: Threats and Barriers, it can take its rightful place, such as the halal industry is dominated by non-Muslims; the halal industry in Muslim countries remains mostly fragmented, with numerous insignificant players; halal certification chaos; there is a clear lack of halal-qualified Muslim workforce to keep up with the ris
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Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practicass organization or product/service. Thus, it is argued that, under the current marketing scenario of Islamic marketing, the acceptance and usage of Islamic products and services have been witnessed on a continuous rise in non-Muslim cultures and societies. Thus, it is argued that the concept of stra
发表于 2025-3-23 07:06:08 | 显示全部楼层
Developing an Islamic Corporate Culture,m daunting at first. This chapter summarizes 12 years of research in developing an Islamic corporate culture inside organizations. The process is quite straightforward as it is based on the tried and tested principles of training and development. The key is to focus on groups of employees to reflect
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