Titlebook: Strategic Innovative Marketing and Tourism; Current Trends and F Androniki Kavoura,Teresa Borges-Tiago,Flavio Tiago Conference proceedings‘

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Netnographic Study on the Adoption of Inbound Marketing by E-Commerce Platforms in Algeria,ic study which was done by the authors and supported by traffic statistics from Similar Web. An observation of the combination of inbound marketing techniques was carried out on a couple of Algerian platforms, with a view to extracting a set of guideline principles to leverage the incoming approach.

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