| 书目名称 | Strategic Innovative Marketing and Tourism |
| 副标题 | Current Trends and F |
| 编辑 | Androniki Kavoura,Teresa Borges-Tiago,Flavio Tiago |
| 视频video | |
| 概述 | Integrates insights from theory with practice in industry.Provides current trends and future outlook for tourism research.Presents rigorous papers on strategic issues in the innovation marketing area |
| 丛书名称 | Springer Proceedings in Business and Economics |
| 图书封面 |  |
| 描述 | .This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years‘ conference on the academic discussion of the topics.. |
| 出版日期 | Conference proceedings‘‘‘‘‘‘‘‘ 2024 |
| 关键词 | Strategic Innovative Marketing; Tourism Management; Marketing Communication; Social Media; Machine Learn |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-51038-0 |
| isbn_softcover | 978-3-031-51040-3 |
| isbn_ebook | 978-3-031-51038-0Series ISSN 2198-7246 Series E-ISSN 2198-7254 |
| issn_series | 2198-7246 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2024 |
发表于 2025-3-21 16:04:54
