书目名称 | Strategic Concepts |
编辑 | Clive Sutton |
视频video | |
概述 | Current topicality of Strategy. Concepts explained simply with examples. Includes extended treatment of Innovation and of Divestment. Examples taken from Europe, North America and Asia Pacific.Current |
图书封面 |  |
描述 | Written primarily for students taking courses in strategy at undergraduate and MBA level, .Strategic Concepts. provides a balanced analysis and guide to the main trends and concepts in business strategy over recent years. The main topics are presented as a series of options, rather than strategic imperatives and are illustrated with case studies and examples drawn from companies worldwide. Particular attention is paid to: Size and Rationalisation; Supply Chain Co-ordination; Specialisation and Diversification; Innovation and Imitation; Divestment, Mergers and Strategic Alliances.. |
出版日期 | Textbook 1998Latest edition |
关键词 | business; business strategy; development; diversification; innovation; merger; mergers; options; strategic a |
版次 | 1 |
doi | https://doi.org/10.1007/978-1-349-26670-8 |
copyright | Clive Sutton 1998 |