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Titlebook: Strategic Concepts; Clive Sutton Textbook 1998Latest edition Clive Sutton 1998 business.business strategy.development.diversification.inno

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Summary and Conclusions, be incomplete and would almost certainly be misleading. It is simply not possible to plot the path which will lead safely to the perfect strategy, and although formal techniques such as budgeting or financial appraisal may provide background information and may have a role to play in strategy imple
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Textbook 1998Latest editionto the main trends and concepts in business strategy over recent years. The main topics are presented as a series of options, rather than strategic imperatives and are illustrated with case studies and examples drawn from companies worldwide. Particular attention is paid to: Size and Rationalisation
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The Nature of Strategic Thinking,disposition of business rather than day-to-day operations. But the distinction between business strategy and tactics is less well defined, and discussions of business strategy will sometimes include tactics under the heading of strategic implementation.
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Specialisation and Diversification,n. Nevertheless, diversification continues to be characteristic of many firms: the simultaneity of specialisation and diversity is confirmed by the experience of three firms — Rio Tinto, BP and Volvo — which have sought consciously to narrow their scope.
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