Titlebook: Storytelling; Branding in Practice Klaus Fog,Christian Budtz,Stephen Blanchette Book 2010Latest edition Springer-Verlag Berlin Heidelberg 2

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Storytelling as a Management Toolp shape our perception of “who we are” and “what we stand for”. Likewise, stories are told and flow through all companies. By analysing and interpreting these stories we can uncover the organisations’ values, making storytelling an important tool in the internal branding process. Likewise, through t

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The Four Elements of Storytellingkes a good story, the fundamental premises of storytelling are often left unexplained, and this can cause confusion as to what the concept of storytelling actually entails. What constitutes a story in the first place? And what makes a story good?

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Book 2010Latest editionook presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company’s potential.

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Tearing Down the WallsWe are all familiar with the ending of most classical fairytales. The conflict has been resolved, the moral has been delivered, and the prince has won his princess and half the kingdom. This book has no such happy ending. But it does have an open ending that offers further food for thought.