| 书目名称 | Storytelling |
| 副标题 | Branding in Practice |
| 编辑 | Klaus Fog,Christian Budtz,Stephen Blanchette |
| 视频video | |
| 概述 | New edition in 4-color!.Must-read for managers on a powerful branding tool of the future.New up-to-date cases from the business world, plenty of illustrations and easy-to-use tools.Recommended by mana |
| 图书封面 |  |
| 描述 | As a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand?The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company’s potential. |
| 出版日期 | Book 2010Latest edition |
| 关键词 | Advertising; Branding; Corporate Communication; Marketing; Public Relations; Storytelling; Toolbox; busines |
| 版次 | 2 |
| doi | https://doi.org/10.1007/978-3-540-88349-4 |
| isbn_softcover | 978-3-662-50023-1 |
| isbn_ebook | 978-3-540-88349-4 |
| copyright | Springer-Verlag Berlin Heidelberg 2010 |
发表于 2025-3-21 17:58:57
