Titlebook: Sports Sponsoring; Requirements and Pra Manfred Bruhn,Peter Rohlmann Book 2024 The Editor(s) (if applicable) and The Author(s), under exclu

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Situation Analysis in Sports Sponsoring,ts, the position of marketing and the company’s brand in the industry, the company’s appearance in communication and in sponsoring—this requires thorough analyses. In order to create the best conditions for success for all participants in a sports sponsoring project, a compilation of a number of inf

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Goals and Target Groups of Sports Sponsoring,on arises as to what specific contribution sports sponsoring can make to solve the particularly communicative problem. The specific . over other communication tools include, among other things, that involvement in sports can convey attractive and emotional image dimensions (e.g., performance, compet

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Budgeting of Sports Sponsoring,ut also to the costs that the sponsor has to incur to achieve the desired effects. These are costs that are not always precisely calculated and where the sponsor can quickly face a situation that arises when entering into a planned commitment too carelessly: The budget is not sufficient, savings mus

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