Titlebook: Sports Sponsoring; Requirements and Pra Manfred Bruhn,Peter Rohlmann Book 2024 The Editor(s) (if applicable) and The Author(s), under exclu

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978-3-658-44173-9The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies

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Selection of Engagements in Sports Sponsoring,en also documented in guidelines and principles. The chapter includes a case study of Mercedes-Benz on the termination of the sponsoring with the DFB, as well as numerous practical examples from the companies Homeday, Deutsche Telekom, AOK, Skinfit, Gazprom, Rewe, and the IOC.

男生戴手铐

Success Control in Sports Sponsorsing,e in science and practice. It will be of decisive importance which data basis a success monitoring can refer to in order to carry out a sponsoring evaluation. The following will show the possibilities and limitations of various methods. This chapter will present examples of the sponsors Rockets, Indeed, and Deutsche Telekom AG.

GAVEL

Services of Sports Agencies,e-or-buy decision. The chapter presents various types of sports agencies and their services. However, special aspects must also be considered when working with agencies. The agency Sportfive in cooperation with Hertha BSC is described as an example.

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Sponsoring as an Element of Sports Marketing,ghts. In addition to a detailed case study on the general sponsoring approach of Raiffeisen Switzerland, there is further practical information on sports sponsoring, including the so-called “shoe dispute” at the DFB.

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Sponsoring as an Element of Sports Marketing,h product benefits and additional services often no longer provides sufficient differentiation from the competition, companies are increasingly looking for communication tools that enable experiential benefits and a specific target group approach. Both can be found in sponsoring, which is now often

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Planning Process of Sports Sponsoring,e and marketing communication and has become a significant economic factor in the sports market. The demonstrated forms of sports sponsoring illustrate that there is also an increasing differentiation in sponsorings, which are increasingly undergoing a systematic decision-making process. An extensiv