| 书目名称 | Sports Sponsoring | | 副标题 | Requirements and Pra | | 编辑 | Manfred Bruhn,Peter Rohlmann | | 视频video | | | 概述 | Provides basic knowledge ("basics") for the professionalization of sports sponsoring.Outlines the special features, strategies and use of marketing instruments in sports sponsorship.Numerous examples | | 图书封面 |  | | 描述 | .This book provides basic knowledge and understanding for successful sports sponsorship. The structure of the book is based on the individual phases of analysis, planning, implementation and monitoring of sponsorship concepts. The planning process with its individual phases is presented as an introduction to the classification of sponsorship as an element of sports marketing and the various forms of sports sponsorship. Building on this, the situation analysis, target definition, target group planning, strategic orientation, budgeting, selection of sponsorships, integration into the communication and sponsorship mix, design of sponsorships, success control, legal aspects, services of sports agencies and trends in the use of sports sponsorship are the subject of detailed treatment. In a concluding chapter, the 2022 FIFA World Cup is used as an opportunity to highlight the critical points of contention in the discussion about sports sponsorship of major events. The question of conclusions for future sporting events is also raised...In order to not only propagate a tangible practical relevance, but to have it underpinned by experts, the authors have agreed to cooperate with the sponsor | | 出版日期 | Book 2024 | | 关键词 | Sports sponsorship book; Sponsoring Sports; Sports marketing; Sports market; Sports sponsorship book; Spo | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-44171-5 | | isbn_softcover | 978-3-658-44173-9 | | isbn_ebook | 978-3-658-44171-5 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
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发表于 2025-3-21 18:08:52
