Titlebook: Sports Marketing Agreements: Legal, Fiscal and Practical Aspects; Ian S. Blackshaw Book 2012 The Editor(s) (if applicable) and The Author(

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Sports Corporate Hospitality Agreements,Corporate Hospitality is a global industry worth around US$15 billion annually, and is an important component of the sports marketing mix and a significant contributor to the ‘bottom line’ of many sports event organisers, who offer a wide range of commercial rights and packages.

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Sports TV Rights Agreements,Sport is now big business globally and there is, therefore, a lot to play for, from both a sporting and a financial point of view. Indeed, as the former UK Sports Minister, Richard Caborn, who, incidentally, initiated the EU ‘White Paper’ on Sport during the UK Presidency of the EU in the second half of 2005, has pointed out

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EU Aspects,Over the last 36 years or so, The European Union (EU), through the European Commission and the Court of Justice of the European Union (CJEU) has developed a clear Policy and also a distinct body of EU Law in relation to Sport.

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,‘Boiler Plate’ Clauses,So-called ‘Boiler Plate’ Clauses are standard clauses found at the end of an Agreement, which, as their name suggests, are intended to reinforce and strengthen the Agreement, and make it ‘water-tight’ from a legal point of view.

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Ian S. BlackshawNew and evolving subject.Review of the main Sports Marketing Agreements.Offers practical guidance on negotiating, drafting and interpreting.Includes supplementary material:

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978-90-6704-837-8The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE

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Sports Marketing Agreements: Legal, Fiscal and Practical Aspects978-90-6704-793-7Series ISSN 1874-6926 Series E-ISSN 2215-003X

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