| 书目名称 | Sports Marketing Agreements: Legal, Fiscal and Practical Aspects | | 编辑 | Ian S. Blackshaw | | 视频video | | | 概述 | New and evolving subject.Review of the main Sports Marketing Agreements.Offers practical guidance on negotiating, drafting and interpreting.Includes supplementary material: | | 丛书名称 | ASSER International Sports Law Series | | 图书封面 |  | | 描述 | Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in this context, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements; as well as the fiscal aspects of sports marketing agreements in general and sports image rights agreements in particular, which need to be taken into account in order to reduce the tax burdenon the resulting revenues. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful correspo | | 出版日期 | Book 2012 | | 关键词 | CAS; Image Rights; International Sports Law; Sponsorship; Sports Marketing | | 版次 | 1 | | doi | https://doi.org/10.1007/978-90-6704-793-7 | | isbn_softcover | 978-90-6704-837-8 | | isbn_ebook | 978-90-6704-793-7Series ISSN 1874-6926 Series E-ISSN 2215-003X | | issn_series | 1874-6926 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE |
The information of publication is updating
书目名称Sports Marketing Agreements: Legal, Fiscal and Practical Aspects影响因子(影响力)
书目名称Sports Marketing Agreements: Legal, Fiscal and Practical Aspects影响因子(影响力)学科排名
书目名称Sports Marketing Agreements: Legal, Fiscal and Practical Aspects网络公开度
书目名称Sports Marketing Agreements: Legal, Fiscal and Practical Aspects网络公开度学科排名
书目名称Sports Marketing Agreements: Legal, Fiscal and Practical Aspects被引频次
书目名称Sports Marketing Agreements: Legal, Fiscal and Practical Aspects被引频次学科排名
书目名称Sports Marketing Agreements: Legal, Fiscal and Practical Aspects年度引用
书目名称Sports Marketing Agreements: Legal, Fiscal and Practical Aspects年度引用学科排名
书目名称Sports Marketing Agreements: Legal, Fiscal and Practical Aspects读者反馈
书目名称Sports Marketing Agreements: Legal, Fiscal and Practical Aspects读者反馈学科排名
|
|
|
发表于 2025-3-21 16:20:49
