Titlebook: Sports Marketing Agreements: Legal, Fiscal and Practical Aspects; Ian S. Blackshaw Book 2012 The Editor(s) (if applicable) and The Author(

DEMUR

,‘Best Endeavours’ Clauses, general and also in Sports Marketing Agreements in particular. However, they are problematic, in practice, and should be used with care and circumspection. They should always be mutual and never unilateral.

SOBER

Inflammation

Negotiating Drafting and Interpreting Sports Marketing Agreements: Some General Legal and Practicalny legal challenges to the validity of the Sports Marketing Agreement concerned on the grounds of its uncertainty. Otherwise, the parties may find themselves with a void Agreement, which they cannot rely on or legally enforce. Clarity is the name of the game!

kindred

The Importance of Intellectual Property Rights in Sports Event Marketing,t those rights being recognised by law and, as such, being legally enforceable against others that I have not been granted those rights and—even more importantly—have not paid anything at all for the privilege of exploiting them commercially.

侵害

COW

Sports Stadia Concession Agreements,ample, of the provision of food and beverages (known as Pouring/Pourage Rights) of being more cost-effective and providing on top a profit for the club concerned, which would otherwise have to operate the concession/franchise itself, possibly at a loss.

Perennial长期的

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Book 2012ry and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and

多节

Letters of Intent, Heads of Agreement and Preliminary Agreements,ames and the FIFA World Cup. In other words, sports marketing rights involve the transfer of very valuable goodwill, which has been built up in the sporting events concerned over a long period of time, to a corporate or commercial entity for the benefit of its business.

Decrepit

Sports Image Rights and Endorsement Agreements,o companies and their products, which, if they are to be successful in our consuming and materialistic society, also need to convey a positive image in order to command the attention of customers and increase sales