Titlebook: Sponsor- and Country-Related Predictors of Sponsorship Effectiveness; Sponsorship in a Nat Christian Lucas Book 2015 Springer Fachmedien Wi

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2627-1982 ing a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions. The second study examines international differences in sponsorship effectiveness of Formula One sponsors..978-3-658-07683-2978-3-658-07684-9Series ISSN 2627-1982 Series E-ISSN 2627-2008

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Sponsorship Basics and Objectives,also provided when the sponsor’s name was not explicitly mentioned. Corporate giving can be considered a further development of patronage (Porter and Kramer 2003) and includes the systematic support of health facilities, universities, and operas, among many others.

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