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派博传思国际中心 »期刊书目

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Titlebook: Sponsor- and Country-Related Predictors of Sponsorship Effectiveness; Sponsorship in a Nat Christian Lucas Book 2015 Springer Fachmedien Wi

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发表于 2025-3-21 19:19:00 | 显示全部楼层 |阅读模式
书目名称Sponsor- and Country-Related Predictors of Sponsorship Effectiveness
副标题Sponsorship in a Nat
编辑Christian Lucas
视频videohttp://file.papertrans.cn/875/874562/874562.mp4
概述Publication in the field of economic science.Includes supplementary material:
丛书名称Applied Marketing Science / Angewandte Marketingforschung
图书封面Titlebook: Sponsor- and Country-Related Predictors of Sponsorship Effectiveness; Sponsorship in a Nat Christian Lucas Book 2015 Springer Fachmedien Wi
描述.Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to improve and enhance customer experience to be able to engage in a conversation with them. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions. The second study examines international differences in sponsorship effectiveness of Formula One sponsors..
出版日期Book 2015
关键词International Sponsorship; National Sponsorship; Sponsorship Activation; Sponsorship Funnel; Sponsorship
版次1
doihttps://doi.org/10.1007/978-3-658-07684-9
isbn_softcover978-3-658-07683-2
isbn_ebook978-3-658-07684-9Series ISSN 2627-1982 Series E-ISSN 2627-2008
issn_series 2627-1982
copyrightSpringer Fachmedien Wiesbaden 2015
The information of publication is updating

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发表于 2025-3-21 21:50:26 | 显示全部楼层
Christian Lucasem. Many distribution problems in real-world applications can be expressed as vehicle routing problems with time windows (VRPTW), where the main objective is to minimize the fleet size and assign a sequence of customers to each truck of the fleet minimizing the total distance travelled, such that al
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发表于 2025-3-22 07:32:08 | 显示全部楼层
Christian LucasRTP) asks for a network of minimal overall edge cost that connects given customers to a depot by ring trees. Ring trees are required to intersect in the depot which has to be either a ring node of degree two in a ring tree or a node of degree one if the ring tree does not contain a ring. Customers a
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发表于 2025-3-22 15:49:51 | 显示全部楼层
Christian LucasRTP) asks for a network of minimal overall edge cost that connects given customers to a depot by ring trees. Ring trees are required to intersect in the depot which has to be either a ring node of degree two in a ring tree or a node of degree one if the ring tree does not contain a ring. Customers a
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发表于 2025-3-23 00:18:23 | 显示全部楼层
RTP) asks for a network of minimal overall edge cost that connects given customers to a depot by ring trees. Ring trees are required to intersect in the depot which has to be either a ring node of degree two in a ring tree or a node of degree one if the ring tree does not contain a ring. Customers a
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发表于 2025-3-23 02:05:40 | 显示全部楼层
Literature Review and Theoretical Background,This section provides a literature review that focuses on sponsorship effectiveness. The preceding work of Cornwell and Maignan (1998), Walliser (2003), and Marwitz (2006) is taken as a starting point. Their work will be extended to cover the most recent development in sponsorship research.
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发表于 2025-3-23 09:14:39 | 显示全部楼层
Implications and Concluding Remarks,The present dissertation addresses the objectives and predictors of sports sponsorship effectiveness in national and international contexts. Implications are derived, courses of action recommended, and future research avenues proposed.
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