Titlebook: Social Media and Strategic Communications; Hana S. Noor Al-Deen,John Allen Hendricks Book 2013 Palgrave Macmillan, a division of Macmillan

construct

Twitter as Gateway to Relationship Marketing: A Content Analysis of Relationship Building via Twittefinitional needs” (p. 77). Gwinner, Gremier, and Bitner (1998) studied consumer benefits to engaging in consumer-brand relationships. Their findings indicate that consumers experience confidence, and social and special treatment benefits through involvement in consumer-brand relationships.

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Public Relations in a Virtual World: A Second Life Case Studyts published by the University of Southern California (USC) Annenberg School to a survey of 400 executives’ responses to their public relations practices, Second Life was declared officially dead as a public relations tool.

Femine

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压倒性胜利

CREEK

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