Titlebook: Social Media and Strategic Communications; Hana S. Noor Al-Deen,John Allen Hendricks Book 2013 Palgrave Macmillan, a division of Macmillan

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The Current Trends in Social Media Usage at Corporations: Analysis of Facebook Fan Pages of Fortune the social media. College students were the first users, followed by high school students and others with access to the Internet. By 2007 many businesses, nonprofits, and other organizations had a Facebook presence, and by 2010 a majority of U.S. Fortune 500 companies were using Facebook fan pages.

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Convergence of Digital Negotiation and Risk Challenges: Strategic Implications of Social Media for R Individuals and organizations can use social media to engage in dialogue with a wide range of stakeholders while sharing information (textual and visual) on various social media platforms; transforming how crisis professionals are targeting risk bearers, who are often their consumers before, during

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Exploring Social Media Empowerment of Public Relations: A Case Study of Health Communication Practite communication and social media) stands to improve public relations practitioners’ power and management responsibilities (Porter, Sweetser, & Chung, 2009). And yet, the context of digital media innovation — Integrated Marketing Communication (IMC) — may limit the role of public relations in managem

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Organizational Social Media Policies and Best Practice Recommendationsonetti typically blogged about her travels, offering practical travel advice; however, one day, Simonetti posted seductive photos of herself posing in her uniform on a grounded plane. Although she never provided her last name or that of the airline, was off-duty when the photos were taken, and Delta

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Legal and Ethical Use of Social Media for Strategic Communicatorso. However, the benefits social media allow communicators are tempered by the risks inherent in tools that allow messages to be sent immediately and that can spread rapidly. Further, laws and professional ethics policies drafted with a 20th century understanding of mass media may not be in tune with

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#knowwhatyoutweet: The FTC is Watching target audiences and enhance a brand. The growth of social media has generated a host of new tools and tactics for accomplishing those ends such as blogger outreach programs and consumers’ increased ability to post and access reviews of products and services.

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