| 书目名称 | Social Media and Strategic Communications |
| 编辑 | Hana S. Noor Al-Deen,John Allen Hendricks |
| 视频video | http://file.papertrans.cn/870/869666/869666.mp4 |
| 图书封面 |  |
| 描述 | Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. |
| 出版日期 | Book 2013 |
| 关键词 | communication; Content; digital; Facebook; marketing; media; public relations; social media; Social Net; soci |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9781137287052 |
| isbn_softcover | 978-1-349-44947-7 |
| isbn_ebook | 978-1-137-28705-2 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2013 |