书目名称 | Social Media and Strategic Communications |
编辑 | Hana S. Noor Al-Deen,John Allen Hendricks |
视频video | |
图书封面 |  |
描述 | Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. |
出版日期 | Book 2013 |
关键词 | communication; Content; digital; Facebook; marketing; media; public relations; social media; Social Net; soci |
版次 | 1 |
doi | https://doi.org/10.1057/9781137287052 |
isbn_softcover | 978-1-349-44947-7 |
isbn_ebook | 978-1-137-28705-2 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2013 |