Titlebook: Social Marketing in Action; Cases from Around th Debra Z. Basil,Gonzalo Diaz-Meneses,Michael D. Bas Textbook 2019 Springer Nature Switzerla

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Patricia Gurviez,Sandrine Raffinbeen able to provide acceptable answers to this open issue; thus there is a significant research gap. The research gap in the context of small and medium-sized enterprises (SMEs) is even larger – control here has been explored only in a considerably small number of studies. In the setting of small a

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Katherine C. Lafreniere,Andy McArthur system as well as for winning internal piloting indicators and early warning information that readers can use at their own organizations.. .Given its focus, the book will be a valuable asset for managers and specialists, service providers, project developers, producers and traders, public enterpris

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Research and Evaluation in Social Marketingg of what you should do, as well as what worked, what didn’t, and why. This chapter will review the major categories and approaches to social marketing research. In the appendix following this chapter, online resource links are provided for further guidance in research and evaluation.

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A Brief History of Social Marketingtates informed discussions, critical reflections, and analytical thought that the development of any discipline needs (Domegan in Journal of Historical Research in Marketing 2:457–466, .). That is, history is a vehicle for diagnosing the current context and understanding changes with the aim of imbu

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The Second Life of Food: When Social Marketing Bridges Solidarity and Waste Preventionng public, non-profit, and for-profit organizations, it eventually transforms “food recovery” from a cost to a multiplied value, thus creating a win–win and a virtuous circle for all stakeholders involved.

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VCW for Social Impact in a Developing Country: Personal Development and Entrepreneurship in a Leaderhe region of Nampula, Mozambique. The goal of the program is to stimulate personal development and encourage women to make life decisions in a developing country. The training and empowerment of young women will foster leadership and entrepreneurship competencies, and consequently will have a social

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Social Marketing Campaigns for Healthier Eating Habits in France: VIF and “LES BONNES PORTIONS” (The such as the food waste in school canteens in Saint André-Lez-Lille, one of the first towns to adopt the campaign, which has halved, suggesting that children are receiving servings that are more adapted to their needs.

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Textbook 2019m social marketing, SWOT, competition.• Fundamentals of social marketing, ethics..• Formative and Evaluative Research..• Theories applied in social marketing..• A historical perspective on social marketing..Part II features 24 social marketing case studies that demonstrate the application of social