| 书目名称 | Social Marketing in Action |
| 副标题 | Cases from Around th |
| 编辑 | Debra Z. Basil,Gonzalo Diaz-Meneses,Michael D. Bas |
| 视频video | |
| 概述 | Provides upper undergraduate/graduate students with the tools necessary to understand the effective application of social marketing, followed by a collection of 24 real-world social marketing case stu |
| 丛书名称 | Springer Texts in Business and Economics |
| 图书封面 |  |
| 描述 | .This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change...This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters:.• Upstream vs. downstream social marketing, SWOT, competition.• Fundamentals of social marketing, ethics..• Formative and Evaluative Research..• Theories applied in social marketing..• A historical perspective on social marketing..Part II features 24 social marketing case studies that demonstrate the application of social |
| 出版日期 | Textbook 2019 |
| 关键词 | Social Marketing; Social Marketing in Public Health; Social Marketing in Health; Social Marketing & Pub |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-13020-6 |
| isbn_ebook | 978-3-030-13020-6Series ISSN 2192-4333 Series E-ISSN 2192-4341 |
| issn_series | 2192-4333 |
| copyright | Springer Nature Switzerland AG 2019 |
发表于 2025-3-21 17:38:56
