Titlebook: Social Marketing in Action; Cases from Around th Debra Z. Basil,Gonzalo Diaz-Meneses,Michael D. Bas Textbook 2019 Springer Nature Switzerla

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Operation Red Nose: Providing a Safe Holiday Ride and Raising Money for Charity Through Social Markeconvenient and more expensive, making them particularly less appealing options. How can charities under considerable budgetary restraint increase the appeal of hiring a chauffeur? This case study highlights how the University of Lethbridge Pronghorn Athletics Department implemented an Operation Red

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Worn Wear: Better than New—How Patagonia’s Social Marketing Campaign Enhances Consumers’ Responsiblenduce behavioral change among their customers. Despite the apparel industry being highly competitive, the campaign propagates a more conscious use of clothing instead of simply disposing of used items and purchasing new ones. Thus, it provides a telling example of how to use corporate activities in

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Inculcating the Handwashing Habit Through Social Marketing Among Poor Children in Indiareas in a city in India. Several studies have pointed to the fact that inculcating the simple habit of handwashing among children can reduce disease and improve mortality rates. However, due to various constraints and beliefs, it is difficult to develop long-term habits. Through this project, an eff

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Smile Train India: A Social Marketer Targeting Cleft Lip/Palate as a Socio-Medical Issueng countries of this social marketing organization. The key focus of this organization has been to increase awareness about cleft among all stakeholders and help poor families with cleft-afflicted children with funding to undertake surgery for cleft correction.

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