Titlebook: Social Marketing in Action; Cases from Around th Debra Z. Basil,Gonzalo Diaz-Meneses,Michael D. Bas Textbook 2019 Springer Nature Switzerla

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The Fundamentals of Social Marketingram. This method considers the “product” you are offering (behavior change), the price it represents for your target audience (both monetary and non-monetary), the place where it will be offered, and how you will promote it. Finally, this chapter discusses the ethical challenges inherent in social marketing efforts.

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The Big Picture in Social Marketingng the need for all of these approaches. The importance of conducting a thorough situation analysis is stressed, including identification of strengths, weaknesses, opportunities, and threats (SWOT analysis). Finally, this chapter addresses the need to identify competing behaviors that may hinder your social marketing efforts.

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Operation Red Nose: Providing a Safe Holiday Ride and Raising Money for Charity Through Social Markeappeal of hiring a chauffeur? This case study highlights how the University of Lethbridge Pronghorn Athletics Department implemented an Operation Red Nose campaign in order to reduce impaired driving and raise funds for their athletics program.

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ntial firms, including Andersen Consulting, PricewaterhouseCoopers, KPMG, Deloitte & Touche and the Boston Consulting Group. This will be essential reading for anyone already working as a consultant or considering doing so, and for people who buy or work with consultants.

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Debra Z. Basilost influential firms, including Andersen Consulting, PricewaterhouseCoopers, KPMG, Deloitte & Touche and the Boston Consulting Group. This will be essential reading for anyone already working as a consultant or considering doing so, and for people who buy or work with consultants.978-1-349-14875-2978-1-349-14873-8