Titlebook: Social Commerce; Marketing, Technolog Efraim Turban,Judy Strauss,Linda Lai Textbook 2016 Springer International Publishing Switzerland 2016

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Customer Engagement and Metricsaintain, monitor, and repair its reputation in social media. 6. Identify several ways companies can improve their brand positions on search engine results pages. 7. Define performance metrics used to monitor, measure, and refine social commerce goals and tactics.

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Springer Texts in Business and Economicshttp://image.papertrans.cn/s/image/869344.jpg

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https://doi.org/10.1007/978-3-319-17028-2F-Commerce; Facebook Commerce; Social Commerce; Social Enterprise; Social Media; Social Network

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Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming1. Explain how governments use social media. 2. Describe social B2B activities. 3. Describe the commercial applications conducted in virtual worlds. 4. Review entertainment and gaming in social commerce. 5. Describe social gaming. 6. Explain how people can use social media to conduct P2P transactions.

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Efraim Turban,Judy Strauss,Linda LaiThe first textbook available on Social Commerce.End of chapter exercises, case studies and class projects.Authors are among the top in their field worldwide.Includes supplementary material: .Request l

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