| 书目名称 | Social Commerce |
| 副标题 | Marketing, Technolog |
| 编辑 | Efraim Turban,Judy Strauss,Linda Lai |
| 视频video | |
| 概述 | The first textbook available on Social Commerce.End of chapter exercises, case studies and class projects.Authors are among the top in their field worldwide.Includes supplementary material: .Request l |
| 丛书名称 | Springer Texts in Business and Economics |
| 图书封面 |  |
| 描述 | .This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:.Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs).Supplementary text in marketing, management or Information Systems disciplines .Training courses in industry.Support resources for researchers and practitioners in the fields of marketing, management and information management.The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. .Each chapter also includes a real-world example as an opening case; application cases a |
| 出版日期 | Textbook 2016 |
| 关键词 | F-Commerce; Facebook Commerce; Social Commerce; Social Enterprise; Social Media; Social Network |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-17028-2 |
| isbn_softcover | 978-3-319-36670-8 |
| isbn_ebook | 978-3-319-17028-2Series ISSN 2192-4333 Series E-ISSN 2192-4341 |
| issn_series | 2192-4333 |
| copyright | Springer International Publishing Switzerland 2016 |
发表于 2025-3-21 17:51:12
