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Titlebook: Social Commerce; Marketing, Technolog Efraim Turban,Judy Strauss,Linda Lai Textbook 2016 Springer International Publishing Switzerland 2016

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Social Shopping: Concepts, Benefits, and Modelss models. 3. Define group buying and flash sales and explain how they work together. 4. Describe shopping together, shopping communities, and shopping clubs. 5. Describe social recommendations, marketplaces, and other shopping aids. 6. Provide examples of other innovative shopping models. 7. Discuss
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Social Customer Service and CRMs with companies. 3. Describe the evolution of CRM to SCRM. 4. Define social customers and describe how they can be served. 5. Describe how social CRM works inside the enterprise. 6. Describe unique and innovative applications of SCRM. 7. Describe social CRM strategy and implementation issues.
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The Social Enterprise: From Recruiting to Problem Solving and Collaborationublic social networks. 3. Explain what enterprise social networks are and what their value is. 4. Discuss the online employment market, including its participants, and benefits. 5. Describe managerial problem solving, knowledge management, and dissemination in social commerce. 6. Describe and discus
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Implementing Social Commerce Systemsurity and fraud protection issues in social commerce. 3. Describe legal, privacy, security, and cyberbullying issues. 4. Describe the major technological issues including integration, systems development, and software and vendor selection. 5. Discuss the major employee-related implementation issues
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Implementing Social Commerce Systemsial business. 7. Discuss implementation issues related to SMEs and risk management. 8. Discuss the major success and failure factors, policies and guidelines, and adoption of social commerce. 9. Describe the future of social commerce.
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Supporting Theories and Concepts for Social Commerceand describe its influence on social trust, loyalty, and satisfaction. 6. Describe social psychology theories relevant to social commerce, social network analysis, and the social graph. 7. Describe social influence, social capital, and social support.
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