Titlebook: Smart Services Summit; Digital as an Enable Shaun West,Jürg Meierhofer,Christopher Ganz Conference proceedings 2021 The Editor(s) (if appli

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A Capability Model for Equipment-as-a-Service Adoption in Manufacturing Companiesof Things (IoT), that allow innovative product and service offerings. Equipment-as-a-service (EaaS) is a business model that combines both the product and the services needed to maintain and operate the equipment in one offering, whereas the revenue model is based on the actual value (e.g. usage-bas

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A Customer-Centric Search for Triggers as a Basis for Marketing Automation Service Designggers and a gap analysis to create new service design ideas. Our study shows that the five trigger sources approach works well for small and medium-sized enterprises (SMEs) with limited data and resources. We found numerous triggers that generate behavior changes in customers, and we derived service

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Digital Twin Based Decision Support Services in Business Operationsce interactions at the customer interface. Companies are focusing less on selling goods and more on creating service values. The goods remain important as carriers of service values. The concepts of the Service-Dominant Logic (S-D Logic) prepare this shift in conceptual and theoretical foundations b

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ternehmen. Um unter den verschärften Wettbewerbsbedingungen langfristig überleben zu können, bedarf es von Unternehmensseite der Genese adäquater internationaler strategischer Verhaltensweisen. Alexander Upitz verfolgt die Fragestellung, über welche internationalen Wettbewerbsstrategien Pioniere und

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ternehmen. Um unter den verschärften Wettbewerbsbedingungen langfristig überleben zu können, bedarf es von Unternehmensseite der Genese adäquater internationaler strategischer Verhaltensweisen. Alexander Upitz verfolgt die Fragestellung, über welche internationalen Wettbewerbsstrategien Pioniere und