| 书目名称 | Shaping Corporate Culture | | 副标题 | For Sustainable Busi | | 编辑 | Josef Herget | | 视频video | | | 概述 | Framework for creating a sustainable corporate culture.6-phase process illustrates the implementation steps.With an accompanying example for implementation in practice | | 图书封面 |  | | 描述 | .Corporate culture is the most important and central success factor for sustainably successful organizations. If one understands corporate culture as a reality of life within companies which can be formed and developed, it becomes a key management tool. In practice, however, there is often a lack of concrete models, methods and approaches on how to directly change and shape the corporate culture. This is the aim of this practice-oriented book: After a brief introduction to the relevant terms and concepts of corporate culture, its importance for corporate success is elaborated. An integrated architecture model of corporate culture sets the framework for strategy, operational implementation and conscious, culture-compliant daily action. A six-phase process is then presented, which starts with the determination of the most important factors of the individual corporate culture, enables a maturity classification, presents possible methods and intervention options and outlines achange process via a roadmap with which a successful culture change can be monitored. An accompanying illustrative example clarifies the individual phases and demonstrates the possible implementation in one‘s own | | 出版日期 | Book 2023 | | 关键词 | Book Shaping Corporate Culture; Corporate culture as a success factor; Management tool; Corporate succe | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-662-65327-2 | | isbn_softcover | 978-3-662-65326-5 | | isbn_ebook | 978-3-662-65327-2 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE |
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发表于 2025-3-21 18:53:33
