Titlebook: Science Communication in Theory and Practice; Susan M. Stocklmayer,Michael M. Gore,Chris Bryant Book 2001 Kluwer Academic Publishers 2001

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The Background to Effective Science Communication with the Publicink only of the message and not of the ‘audience’ are likely to fail. Communication is essentially as much a matter of listening as it is of talking and, to be effective, each party must have some understanding of the other. In this chapter, I shall review what we know about the ways in which the ge

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More than Story-Telling-Reflecting on Popular Scienceappen to like your science packaged in that good old-fashioned commodity the printed book there are more science titles in the bookstores now than ever before. Daunting for the same reason, and for a couple of others too.

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