Titlebook: Reverse Entrepreneurship in Latin America; Internationalization Pável Reyes-Mercado,Guillermo Jesús Larios Hernánd Book 2019 The Editor(s)

Conjuction

Book 2019ize. Traditionally, entrepreneurial ideas have flowed from developed countries to emerging markets. This book, however, examines entrepreneurial ideas flowing in the opposite direction, with case studies from organizations that were initially launched in emerging markets. With a specific focus on La

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北京人起源

Napify App: An Example of Mexican Social Entrepreneurship,ter presents relevant information on Napify’s trajectory in order to provide students with the elements to propose decisions, strategies, and a business model for the successful internationalization of Napify.

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Wearable Technology: Shaping Market Opportunities Through Innovation, Learning, and Networking,etitive international markets. Context and relevant issues related to the internationalization of Bitbrick are discussed, which supply students with material to consider the reverse internationalization alternatives of a technology-based product.

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,Mexico’s Healthy Food: Using Innovation to Create Commercial Ties with Suppliers,nd vegetable company, presents one of its greatest challenges in the face of the possibility of acquiring new North American investors. While confronting this task, Mariana Mendoza, its commercial manager, must solve a logistics and supply problem that has been the-problem-to-solve during recent years.