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Titlebook: Reverse Entrepreneurship in Latin America; Internationalization Pável Reyes-Mercado,Guillermo Jesús Larios Hernánd Book 2019 The Editor(s)

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楼主: coerce
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Argentina Soto-MacielEconomy tätig waren, haben sehr hohe Preise für die Akquisition von direkten Konkurrenten oder Technologieinnovatoren bezahlt. Erklärtes Ziel dieser Transaktionen war u. a., Ressourcen wie beispielsweise Markennamen, Kundenstämme, Vertriebsnetzwerke oder intellektuelles Kapital zu erlangen. Diese Ak
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Economy tätig waren, haben sehr hohe Preise für die Akquisition von direkten Konkurrenten oder Technologieinnovatoren bezahlt. Erklärtes Ziel dieser Transaktionen war u. a., Ressourcen wie beispielsweise Markennamen, Kundenstämme, Vertriebsnetzwerke oder intellektuelles Kapital zu erlangen. Diese Ak
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Introduction,panies that first started in emerging economies to find their way into international markets. Seven Latin American case studies are presented in this chapter, with the purpose of introducing the reader to useful instances of internationalization that originated in the region. These companies are exa
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The Rise and Fall of an International New Venture: The Case of an Online Medical Tourism Platform,r services to patients from the US. The promotion of medical tourism is a priority for the local government. Thomas decides to outsource the design and programming of Flyclinic’s Internet platform. This proves to be challenging. The initial launch of the website is delayed by eight months, and makin
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,Cinépolis México: Prospects for International Growth in the Entertainment Industry,nd around 5000 showrooms. The Cinépolis commercial internationalization model consists of, among other things, the implementation of a business scheme that seeks to transfer the Cinépolis commercial model, in combination with standardization and innovation of its products and services, to the countr
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,International Growth for the Concept of Children’s Edutainment: The Case of KidZania,f edutainment globally. This company has an innovative concept focused on edutainment aimed at children. Currently, it has a presence in 19 countries through 24 locations and receives more than 58 million visitors a year..The internationalization of the company is atypical, as it includes countries
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