书目名称 | Reverse Entrepreneurship in Latin America |
副标题 | Internationalization |
编辑 | Pável Reyes-Mercado,Guillermo Jesús Larios Hernánd |
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概述 | Fills a gap in research on enterprise internationalization within Latin American economies.Provides a series of detailed empirical case studies of businesses offering a wide range of services and prod |
图书封面 |  |
描述 | .This book explores the concept of reverse entrepreneurship, providing real-life examples of innovative start-ups and ventures hoping to internationalize. Traditionally, entrepreneurial ideas have flowed from developed countries to emerging markets. This book, however, examines entrepreneurial ideas flowing in the opposite direction, with case studies from organizations that were initially launched in emerging markets. With a specific focus on Latin America, the cases examine the experiences of entrepreneurs and reveal much-needed strategies for entry into developed markets. This book will undoubtedly be useful to both academics and practitioners as it covers a wide range of industries, products and services and takes a closer look at market platforms and high-impact entrepreneurship. Providing a valuable contribution to a relatively unexplored area, this is a compelling collection of insights into reverse entrepreneurship which presents practical solutions for entrepreneurs looking to expand their businesses in the future.. |
出版日期 | Book 2019 |
关键词 | Reverse entrepreneurship; entrepreneurship in latin america; family business; emerging markets; business |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-319-94466-1 |
isbn_ebook | 978-3-319-94466-1 |
copyright | The Editor(s) (if applicable) and The Author(s) 2019 |