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Titlebook: Retailing; Tony Kent,Ogenyi Omar Textbook 2003Latest edition The Editor(s) (if applicable) and The Author(s) 2003 communication.design.Dis

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The Changing Retail Environmentdecline (McKiernan, 1992). The emphasis in this process has less to do with information about the future, which can be broadly recognised, but how such trends will transform industries and create new opportunities (Prahalad, 1999).
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The Editor(s) (if applicable) and The Author(s) 2003
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Marketing Functions in Retailingss where retail flair appeared to be the key to success. Now, however, it is an industry in which flair remains important, but is no longer sufficient. According to Cook and Walters (1991), effective retailing demands a high level of skills in marketing, store operations, advanced logistics systems and in sophisticated sourcing.
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