找回密码
 To register

QQ登录

只需一步,快速开始

扫一扫,访问微社区

Titlebook: Retailing; Tony Kent,Ogenyi Omar Textbook 2003Latest edition The Editor(s) (if applicable) and The Author(s) 2003 communication.design.Dis

[复制链接]
查看: 48280|回复: 52
发表于 2025-3-21 19:10:42 | 显示全部楼层 |阅读模式
书目名称Retailing
编辑Tony Kent,Ogenyi Omar
视频video
概述Comprehensive overview of the retail industry as a whole as well as detailed insights into individual elements of Retailing. Written by UK based authors avoiding the US dominated view advocated by mos
图书封面Titlebook: Retailing;  Tony Kent,Ogenyi Omar Textbook 2003Latest edition The Editor(s) (if applicable) and The Author(s) 2003 communication.design.Dis
描述.Retailing. provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students, the text seeks to offer an accessible and up to date look at retailing. .The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the more recent issues of internet shopping and globalisation.
出版日期Textbook 2003Latest edition
关键词communication; design; Distribution; Internet; marketing; pricing; relationship marketing; retailing
版次1
doihttps://doi.org/10.1007/978-0-230-37410-2
copyrightThe Editor(s) (if applicable) and The Author(s) 2003
The information of publication is updating

书目名称Retailing影响因子(影响力)




书目名称Retailing影响因子(影响力)学科排名




书目名称Retailing网络公开度




书目名称Retailing网络公开度学科排名




书目名称Retailing被引频次




书目名称Retailing被引频次学科排名




书目名称Retailing年度引用




书目名称Retailing年度引用学科排名




书目名称Retailing读者反馈




书目名称Retailing读者反馈学科排名




单选投票, 共有 0 人参与投票
 

0票 0%

Perfect with Aesthetics

 

0票 0%

Better Implies Difficulty

 

0票 0%

Good and Satisfactory

 

0票 0%

Adverse Performance

 

0票 0%

Disdainful Garbage

您所在的用户组没有投票权限
发表于 2025-3-21 22:41:14 | 显示全部楼层
发表于 2025-3-22 00:56:07 | 显示全部楼层
发表于 2025-3-22 06:50:24 | 显示全部楼层
Marketing Functions in Retailingss where retail flair appeared to be the key to success. Now, however, it is an industry in which flair remains important, but is no longer sufficient. According to Cook and Walters (1991), effective retailing demands a high level of skills in marketing, store operations, advanced logistics systems
发表于 2025-3-22 10:03:11 | 显示全部楼层
Retail Location Strategyifferent locations. It moves on to review the decision-making process starting with the general search and the identification of a geographical area in which to trade. The final section summarises the practical issues arising from the selection of a site, its acquisition and related costs.
发表于 2025-3-22 14:33:29 | 显示全部楼层
Human Resource Management (HRM)chieved through the use of different skills, the adaptability of the resource base, or the combined innovativeness of the workforce (Johnson and Scholes, 1999). A fundamental issue for retailers, within a people-oriented industry, is the management of customer relationships. The ways in which employ
发表于 2025-3-22 18:24:25 | 显示全部楼层
发表于 2025-3-22 23:24:16 | 显示全部楼层
Supply Chain Managementnto its next phase: the sourcing of products and their delivery from suppliers to the retailer. The term ‘supply chain management’ originated in the early 1980s, and is used to define these inbound processes and the management of a network of interconnected businesses involved in delivering goods an
发表于 2025-3-23 04:32:22 | 显示全部楼层
发表于 2025-3-23 06:35:51 | 显示全部楼层
Store Designst be a comprehensive and co-ordinated approach to everything the shopper sees’ (Michell, 1986). It should add value to retail strategy by improving the quality of the shopping environment and by influencing consumer decision-making and loyalty. The visual identity of the retailer, its image and dis
 关于派博传思  派博传思旗下网站  友情链接
派博传思介绍 公司地理位置 论文服务流程 影响因子官网 SITEMAP 大讲堂 北京大学 Oxford Uni. Harvard Uni.
发展历史沿革 期刊点评 投稿经验总结 SCIENCEGARD IMPACTFACTOR 派博系数 清华大学 Yale Uni. Stanford Uni.
|Archiver|手机版|小黑屋| 派博传思国际 ( 京公网安备110108008328) GMT+8, 2025-6-9 13:34
Copyright © 2001-2015 派博传思   京公网安备110108008328 版权所有 All rights reserved
快速回复 返回顶部 返回列表