书目名称 | Retailing |
编辑 | Tony Kent,Ogenyi Omar |
视频video | http://file.papertrans.cn/829/828950/828950.mp4 |
概述 | Comprehensive overview of the retail industry as a whole as well as detailed insights into individual elements of Retailing. Written by UK based authors avoiding the US dominated view advocated by mos |
图书封面 |  |
描述 | .Retailing. provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students, the text seeks to offer an accessible and up to date look at retailing. .The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the more recent issues of internet shopping and globalisation. |
出版日期 | Textbook 2003Latest edition |
关键词 | communication; design; Distribution; Internet; marketing; pricing; relationship marketing; retailing |
版次 | 1 |
doi | https://doi.org/10.1007/978-0-230-37410-2 |
copyright | The Editor(s) (if applicable) and The Author(s) 2003 |