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Titlebook: Retail Marketing Management; David Walters,David White Textbook 1987Latest edition Macmillan Publishers Limited 1987 Advertising.managemen

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Managing the Supply Chain,imary causes of the dramatic rate of change now occurring in western and developed societies. These were suggested as:.Each was seen to have an impact on consumer and on retailing in terms of the response by retailers to consumer changes brought about by the ‘revolutions’ and the market-based and operational management opportunities each offers.
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Creating the Retail Environment,ched factors concerning the expectations of the selected target customer group. While we can isolate the topics which comprise the retail environment, the end result is a unique combination of these factors which has specific appeal to the target customer group.
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Textbook 1987Latest editiono one another and to the longer-term strategic planning issues facing retailers. ‘... in the light of the importance of the retailing sector, David Walters and David White are to be commended on producing a text that lucidly describes the way retailers can adapt the marketing mix to their advantage.‘ Journal of the Market Research Society
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https://doi.org/10.1007/978-1-349-10666-0Advertising; management; market research; market segmentation; marketing; marketing management; planning; p
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