| 书目名称 | Retail Marketing Management |
| 编辑 | David Walters,David White |
| 视频video | |
| 图书封面 |  |
| 描述 | Introducing a concept of retail marketing which differs from the traditional manufacturers‘ view, this book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. ‘... in the light of the importance of the retailing sector, David Walters and David White are to be commended on producing a text that lucidly describes the way retailers can adapt the marketing mix to their advantage.‘ Journal of the Market Research Society |
| 出版日期 | Textbook 1987Latest edition |
| 关键词 | Advertising; management; market research; market segmentation; marketing; marketing management; planning; p |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-349-10666-0 |
| copyright | Macmillan Publishers Limited 1987 |
发表于 2025-3-21 17:48:08
