Titlebook: Retail Marketing Management; David Walters,David White Textbook 1987Latest edition Macmillan Publishers Limited 1987 Advertising.managemen

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Merchandise Management: Financial Considerations,Having discussed the marketing considerations of merchandise decisions in the previous chapter we must now turn to the financial considerations. Clearly the viability of the company is dependent upon its achieving (and maintaining) an acceptable level of profitability-seen as acceptable to owners and management and, where applicable, to investors.

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Research Issues in Retail Marketing Decisions,Research in retail marketing management should be directed towards investigating all aspects of business operations. Because of the nature of the development of retail marketing in recent years, (the emphasis on the retailer as a brand) we are focussing upon this aspect in the discussion which follows.

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Macmillan Publishers Limited 1987

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David Walters,David Whiteür den traumatologischen Therapiealltag.Includes supplementaDie Therapie in der Traumatologie steht im Spannungsfeld zwischen einer notwendigen vorübergehenden Ruhigstellung und dem Anspruch einer frühfunktionellen Behandlung. Die "Deutsche Gesellschaft für Unfallchirurgie" hat eine Leitlinie "Fixie

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