Titlebook: Retail Isn‘t Dead; Innovative Strategie Matthias Spanke Book 2020 The Editor(s) (if applicable) and The Author(s), under exclusive licence

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Pedagogy

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Deliveryare still affordable. This service not only serves to meet the wishes and convenience of customers but offers companies the opportunity to differentiate themselves from the competition through the service.

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Juvenile

Pop-Up Shop offered something new? A possible solution is a pop-up shop, which is an area of the store that is used to display products or services for a limited period of time. Sure, this is nothing new. But what is new is the fact that pop-up shops are an integral part of the retail strategy.

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Augmented Reality were directly there where the player was—like at the bus stop, on the shopping street, or behind the tree in the park. The app introduced the topic of augmented reality (AR) and its uses to the masses after it was downloaded more than a billion times.

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Virtual Realityains, for example… Whatever happens to be on your personal bucket list, some of it you’ll probably not be able to realize. However, virtual reality lets almost any dream come true. With VR, we can go anywhere and be part of anything, at least virtually.

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Easy Checkoutoth shopping experience. After all, in an era where any consumer can get everything at once, customers have less and less patience for lengthy payment processes. This has consequences for brick-and-mortar retailers: You have to adapt and make the payment process more convenient, smoother, and, above all, faster for customers.

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Point of Saleinably? When it comes to environmental friendliness, customers now request absolute transparency, and it increasingly has an influence on purchase decisions. It’s good to separate paper from plastic waste and to use environmentally friendly LED lighting in the whole store, but that is far from being enough now. Customers expect more. A lot more.