| 书目名称 | Retail Isn‘t Dead | | 副标题 | Innovative Strategie | | 编辑 | Matthias Spanke | | 视频video | | | 概述 | Illustrates innovative strategies for the rapidly changing brick-and-mortar retail industry.Presents international examples of success, both large chains and small, independent retailers.Highlights br | | 图书封面 |  | | 描述 | .This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers...Store closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to:..Transfer the benefits of online shopping to physical stores.Develop new, interactive brand experiences.Apply latest in-store technologies.Present customers a more sustainable, greener store experience.Also included are practical tips for each strategy and 50 best-practice examples from around the world. With this book, readers will learn to navigate the changing retail landscape.. | | 出版日期 | Book 2020 | | 关键词 | Brick and mortar stores; physical retail; retailing; brand experience; brand loyalty; digital retail; arti | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-36650-6 | | isbn_ebook | 978-3-030-36650-6 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerl |
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发表于 2025-3-21 17:39:46
