Titlebook: Retail Isn‘t Dead; Innovative Strategie Matthias Spanke Book 2020 The Editor(s) (if applicable) and The Author(s), under exclusive licence

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Community Hub part of a community, not just a place that displays and sells products. Instead, they can become places where people are able to come together and exchange ideas. Sociologists refer to this as the “third places,” in other words, places that are visited between home and work for the purpose of social interaction.

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Artificial Intelligenceenefit is that tasks are implemented more efficiently, accurately, and cost-effectively than by people, which in turn may sound somewhat threatening. Examples for the use of AI include understanding human speech or autonomously driving a car.

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RFID: Radio Frequency Identificationo the reading device, which identifies the tag and receives the data contained on it. Reading devices can be hand scanners, door scanners, and even mobile phones. Tags are small chips that can be embedded into objects like smart cards, key rings, and stickers.

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In-Store Appsver half the people who use a retail app use it when shopping at a physical store. The good thing about this is that only software has to be provided, no hardware, as every customer already has that in the pants pocket, namely, a smartphone.

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Testing and Playing touch, and maybe even hear, smell, or taste it. There are often hidden advantages that are not obvious to the customer, and the best way to show this is by testing it in real life. This requires more than leaving the product on display for people to try. Customers want to have fun and experience so

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Paid Experienced with customers. In this chapter, you’ll find out how to create brand experiences paid for by customers. Brand experiences that go above and beyond the normal core business. But which business areas outside your own core business would be suitable for this, and which ones can you really create a ne

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