Titlebook: Retail Internationalization in Emerging Countries; The Positioning of G Karin Pennemann Book 2013 Springer Fachmedien Wiesbaden 2013

GEAR

Introduction,ee e.g., Swoboda, Foscht and Pennemann 2009). However, such global retailers become involved more and more locally in emerging countries and their success depends on local positioning because retailing originally began as a local business (Treadgold 1988).

全国性

implore

玩忽职守

CRAMP

Introduction,y of the world’s prominent retailers already derive a significant proportion of their sales from international operations (see Table A-1). This is the case for leading grocery retailers (e.g., Walmart, Carrefour, and Tesco) in the largest retail sector according to sales volumes, for leading fashion

船员

Priapism

Study 2: The Value Creation Process to Retail Patronage: Whether Retailers Benefit from Perceived Bpportunities, such as high growth rates, a growing middle-class, or the weakness of local retailers (Alexander, Rhodes and Myers 2007; Goldman 2001; Swoboda, Zentes and Elsner 2009). However, years after entering developing countries and adapting marketing offers based on local learning and knowledg

SLUMP

Study 3: Analyzing the Reciprocity between Corporate and Store Images: The Moderating Roles of Eval be drivers of a consumer’s choice of store and a retailer’s performance (Ailawadi and Keller 2004; Corstjens and Lal 2000; Grewal, Levy and Lehmann 2004; Martenson 2007). However, a retailer’s corporate image may be a function of the retailer’s store image and vice versa. Therefore, the interrelati

袭击

Final Remarks,Western retailers in emerging countries. For two decades, retail companies have internationalized dynamically (Swoboda, Zentes and Elsner 2009), with the current focus on emerging countries, driven by growth opportunities in these countries, such as high growth rates, growing middle-class, weakness

不舒服

Book 2013l with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.