| 书目名称 | Retail Internationalization in Emerging Countries |
| 副标题 | The Positioning of G |
| 编辑 | Karin Pennemann |
| 视频video | |
| 概述 | Publication in the field of economic sciences.Includes supplementary material: |
| 丛书名称 | Handel und Internationales Marketing Retailing and International Marketing |
| 图书封面 |  |
| 描述 | The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects. |
| 出版日期 | Book 2013 |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-8349-4492-4 |
| isbn_softcover | 978-3-8349-4491-7 |
| isbn_ebook | 978-3-8349-4492-4Series ISSN 2626-3327 Series E-ISSN 2626-3335 |
| issn_series | 2626-3327 |
| copyright | Springer Fachmedien Wiesbaden 2013 |
发表于 2025-3-21 18:27:30
