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Titlebook: Research on Islamic Business Concepts; Proceedings of the 1 Veland Ramadani,Baker Ahmad Alserhan,Mehmet Bayirl Conference proceedings 2023

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Green Marketing Mix Strategy and Fast-Moving Consumer Goods Purchase Behaviour During COVID-19 Panderform continuous analysis, which is necessary in sustainable consumption pattern and green purchasing options to promote and maintain their competitive advantage. However, the relevance of green marketing mix strategy on fast-moving consumer goods purchase has yet to be further understood during CO
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Behavioral Economics for Sustainability with Focus on UAE,tanding of the behavior of human beings. On the other side, sustainability is being able to bring balance across the environment, economy, and equity. Furthermore, sustainable development is a development that works toward meeting the requirements of the current generation without compromising the c
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The Impact of Brand Personality on Female Purchasing Behavior in the Cosmetic Industry in Jordan,e study used the five dimensional scale developed by Aaker to test Brand Personality as the independent variable; “.”, the dependent variable is the female purchasing behavior, and the mediating variable in this study is brand associations. This study used a quantitative method to collect and analyz
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Effects of Country-of-Assembly Image on Purchase Intention: The Case of Algerian Renault Symbol Car total of 300 questionnaires were distributed to consumers. Country-of- assembly Image, the dependent variable, was measured using (Martin and Eroglu (Journal of Business Research 28:191–210, 1993; and Nagashima, Journal of Marketing 34:68–74, 1970) scale; purchase intention, the Independent Variabl
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