| 书目名称 | Research on Islamic Business Concepts |
| 副标题 | Proceedings of the 1 |
| 编辑 | Veland Ramadani,Baker Ahmad Alserhan,Mehmet Bayirl |
| 视频video | |
| 概述 | Presents the latest research insights on Islamic business and marketing strategies.Brings together quantitative and qualitative research methods.Helps in understanding Islamic businesses and consumers |
| 丛书名称 | Springer Proceedings in Business and Economics |
| 图书封面 |  |
| 描述 | This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions. |
| 出版日期 | Conference proceedings 2023 |
| 关键词 | Islam; Islamic Business Concept; Marketing; Proceedings; Middle Eastern Regions |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-18663-9 |
| isbn_softcover | 978-3-031-18665-3 |
| isbn_ebook | 978-3-031-18663-9Series ISSN 2198-7246 Series E-ISSN 2198-7254 |
| issn_series | 2198-7246 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 16:40:51
