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Titlebook: Research Design in Business and Management; A Practical Guide fo Stefan Hunziker,Michael Blankenagel Textbook 2024Latest edition The Editor

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Textbook 2024Latest editionecommended and developed for university courses in Germany, Austria, and Switzerland. The authors offer students relevant research designs in business and management. They show how to overcome the common qualitative and quantitative methods divide. For this purpose, the textbook focuses on the scien
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Setting-Up the Research Process,ooks on research). It is far more helpful to think about the conclusions the researcher would like to draw from the research process. This fictitious answer equals the research aim, which dominates the research design.
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Action Research Design,rs find relevant information on how to write an action research paper and learn about typical methodologies used for this research design. The chapter closes by referring to overlapping and adjacent research designs.
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