书目名称 | Research Design in Business and Management |
副标题 | A Practical Guide fo |
编辑 | Stefan Hunziker,Michael Blankenagel |
视频video | |
概述 | Examples specifically refer to the subject area of Business and Management.Guiding through the whole research process including writing up the respecitve report.Test your knowledge with questions and |
图书封面 |  |
描述 | This textbook on research designs provides undergraduate and graduate students with detailed guidance to tackle their research projects. It has been recommended and developed for university courses in Germany, Austria, and Switzerland. The authors offer students relevant research designs in business and management. They show how to overcome the common qualitative and quantitative methods divide. For this purpose, the textbook focuses on the scientific problem-solving process. It emphasizes the importance of an appropriate research design to produce intellectual contributions. The authors describe the most relevant research designs in business and management research. They assess each research design about its suitability to answer specific research questions. The textbook also covers academic writing and provides valuable tips about the whole research process. It not only serves students as a resource to conduct their research projects. Moreover, it is also a helpful reference throughout the entire academic career. |
出版日期 | Textbook 2024Latest edition |
关键词 | Mixed Methods; Normative Research; Empirical Research; Research Process; Research Report; Staggered Resea |
版次 | 2 |
doi | https://doi.org/10.1007/978-3-658-42739-9 |
isbn_softcover | 978-3-658-42738-2 |
isbn_ebook | 978-3-658-42739-9 |
copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |